Ngo-2019, ukuthengiswa kwemakethe yezinto zangasese emhlabeni wonke kufinyelele kumadola ayizigidi eziyizinkulungwane eziyi-118.26, ngezinga lokukhula lika-10% -15%. Kulindeleke ukuthi iqhubeke nokukhula eminyakeni emihlanu ezayo, kodwa izinga lokukhula kulindeleke ukuthi lehle ngemuva kuka-2023. Okulandelayo ukuhlaziya intuthuko yemboni yezokugeza.
Ngokuthuthuka okuqhubekayo kwamazinga okuphila, izidingo zabantu azigcini nje ngokudla nezingubo, kodwa futhi nokuphishekela izinga lempilo. Ukuphishekela kwangaphandle kuyakhanya futhi kuhle, futhi ikhaya langaphakathi kufanele lihlanzeke futhi libe nesitayela. Ngo-2019, usayizi wemakethe wemakethe yezindlu zangasese yezwe lami udlule ezigidini eziyizinkulungwane eziyi-110, futhi usayizi wemakethe wezinto zangasese zezingane wadlula izigidigidi ezingama-70, imakethe isiyonke ingaphezu kwezigidigidi eziyi-180. Ukuhlaziywa kwemboni yezokugeza kuveze ukuthi izinga lokukhula kwenhlanganisela kusukela ngo-2014 kuya ku-2019 lifinyelele ku-5.8%.
I-Trend 1: Izinga lokukhula lonyaka elihlanganisiwe lemboni liphezulu njenge-20%
Ngokuvulwa komgomo wezwe lami womntwana wesibili kanye nokuthuthukiswa kwesidingo sabathengi, imakethe yezindlu zangasese ingene esigabeni sokukhula ngokushesha. Ngokusho kwentuthuko yomkhakha wezinto zangasese, usayizi wemakethe wemikhiqizo yokunakekelwa kwezingane ezineminyaka engu-0-3 ezweni lami uzokhuphuka usuka ezigidini eziyizinkulungwane ezingu-7 ngo-2019. I-Yuan ikhuphuke yafinyelela ku-17.6 billion yuan ngo-2021, ngesilinganiso sokukhula sonyaka esiyinhlanganisela kuze kufike ku-20%.
I-Trend 2: Abazali besizukulwane esisha bama-post-85s kanye nama-90s bakhetha imikhiqizo ephezulu
Abazali abasebasha besizukulwane esisha abazalwa ngeminyaka yama-85s kanye nama-90s ngokuvamile banemfundo enhle nemiqondo yokusebenzisa i-avant-garde, futhi abaningi bakhetha izinto zokugeza eziphezulu. Ngaso leso sikhathi, izinkampani zomama nezingane zasekhaya nezangaphandle zihlangene ukuze zingene emakethe yaseShayina, futhi isidingo sezimakethe ezisezingeni eliphezulu siyaqhubeka sikhula. Uma sithatha umkhakha wezinto zokugeza zezingane njengesibonelo, imikhiqizo esezingeni eliphezulu nephakathi kuya kwephezulu ingabalelwa cishe amaphesenti angama-50 azo zonke iziteshi ngo-2019. Ukuhwebelana komhlaba wonke, ukukhanya okusetshenziswayo nokunethezeka, kanye nokuthengiswa kwemikhiqizo kwamanye amazwe sekuphenduke izitayela. Isibonelo, uhlobo olusezingeni eliphezulu i-Avino lubone izinga lokukhula ku-inthanethi lika-116% ngo-2019.
Ngemva kokuzabalaza ukukhula endaweni yezimakethe eqhudelana kakhulu, izinkampani zasendaweni zenze ezazo izinzuzo ezihlukile mayelana nomkhiqizo, ubuchwepheshe, imigudu yokumaketha, njll., futhi seziqede ukuqongelela kokuqala emikhakheni emincane. Imboni yasendaweni yansuku zonke yamakhemikhali isesikhathini sempumelelo. Izinhlobo zasendaweni zezimonyo eziningi zincintisana kakhulu futhi zithola izinzuzo kwezinye izingxenye zemakethe ngesu “lokucwila kwesiteshi”. Kusenendawo yokwenziwa kwasendaweni okwengeziwe emakethe yomkhiqizo wamakhemikhali wansuku zonke waseShayina.
Uma sibheka phambili ku-2020, njengesidingo esiqinile sezinto zangasese, kulesi sikhathi sokuqubuka kwe-e-commerce, ngokwemvelo izothatha isihlalo esibalulekile. Ngaso leso sikhathi, ngenxa yokwanda kokuthenga phesheya kwezilwandle, iziteshi ze-e-commerce eziwela imingcele kanye ne-e-commerce, kanye nokukhula kwezindleko zokuhlanzeka komuntu siqu, nokwanda kokuqwashisa ngenhlanzeko yezwe, baye bakhuthaza ngokubambisana ukuthuthukiswa komkhakha wezwe lami wezinto zangasese. Okungenhla wukuthuthukiswa kwemboni yezokugeza. Ukuhlaziywa kwethrendi nakho konke okuqukethwe.
Isikhathi sokuthumela: Jan-22-2021