(Mashi 2021) Umbiko wocwaningo lweMakethe Yokuwasha Yokuhlanza Impahla Yomhlaba Wonke ufunda amathuba abalulekile emakethe kanye nezici ezinomthelela ezibalulekile ebhizinisini. Ukuhlaziywa kwemakethe kugxile ezigabeni ezahlukahlukene zezimakethe ezidingekayo ukuze kube nobufakazi bokukhula kwebhizinisi okushesha kakhulu ngaphakathi kohlaka lokubikezela. Lo mbiko wethula ububanzi bemakethe, okuhlanganisa izimo zesikhathi esizayo zokuhlinzeka nezidingo, izitayela zakamuva zemakethe, amathuba okukhula okuphezulu kanye nokuhlaziywa okujulile kwamathemba emakethe ekusasa. Ngaphezu kwalokho, ihlinzeka ngokuhlaziywa kwedatha okuphelele ezicini zobungozi, izinselele, nezindlela emisha engase ibe khona emakethe.
Lolu cwaningo luhlinzeka ngenkundla yolwazi olunzulu lwabahlanganyeli bemakethe nabatshalizimali, kanye nezinkampani eziphezulu nabakhiqizi abasebenzayo emakethe yomhlaba wonke Yezihlanzi Zokuhlanza. Lo mbiko ufaka isabelo semakethe, i-gross profit margin, imali engenayo, inani le-CAGR, ivolumu kanye neminye imininingwane ebalulekile yemakethe, engakhombisa ngokunembile ukukhula kwemakethe yomhlaba wonke ye-Laundry Detergent. Zonke izibalo nedatha yezinombolo ebalwa kusetshenziswa amathuluzi akhulile kakhulu (njengokuhlaziya i-SWOT, i-BCG matrix, ukuhlaziywa kwe-SCOT nokuhlaziywa kwe-PESTLE) kuvezwa ngendlela yamagrafu namashadi ukuze kutholwe ulwazi olunzulu ngomsebenzisi olungcono kakhulu nokuqonda okucacile.
Lo mbiko uhlinzeka ngokuhlaziywa kwesabelo semakethe sezinga lenkampani ngokusekelwe ekuthengisweni kwaminyaka yonke kwenkampani kanye nemali engenayo yomnyango kuzo zonke izimboni ezihloselwe ukusetshenziswa kokuphela. Imakethe ibikezelwa ngokusekelwe esilinganisweni sokushintshanisa esiqhubekayo. Umbiko uhlinzeka ngokuncintisana okuningiliziwe kanye namaphrofayili enkampani abadlali abakhulu abasebenza emakethe yomhlaba.
Umbiko uhlinzeka ngolwazi oluningiliziwe mayelana nesisekelo sezimboni, ukukhiqiza, izinzuzo, abakhiqizi kanye nezitayela zakamuva, ezizosiza inkampani yandise ibhizinisi layo futhi ikhuthaze ukukhula kwezezimali. Ngaphezu kwalokho, lo mbiko ubuye ubonise izici eziguqukayo, okuhlanganisa izingxenye zemakethe, izigatshana, izimakethe zesifunda, ukuncintisana, abadlali abakhulu ababalulekile kanye nezibikezelo zemakethe. Ngaphezu kwalokho, imakethe ihlanganisa ukusebenzisana kwakamuva, ukuhlanganiswa, ukutholwa kanye nokusebenzisana, kanye nezinhlaka zokulawula ezifundeni ezahlukahlukene ezithinta umkhondo wemakethe yonke. Lo mbiko uhlanganisa intuthuko yakamuva yezobuchwepheshe kanye nezinto ezintsha ezithinta imakethe Yokuhlanza Impahla Yokuwasha.
Isikhathi sokuthumela: Mar-26-2021