(Mashi 2021) Umbiko Wokucwaninga Kwemakethe Yezingubo Zomhlaba Wonke ufunda amathuba asemqoka emakethe kanye nezinto ezithonya ezibalulekile ebhizinisini. Ukuhlaziywa kwemakethe kugxile ezingxenyeni ezahlukahlukene zemakethe ezidingekayo ukufakaza ukuthuthukiswa kwebhizinisi okusheshayo ngaphakathi kohlaka lokubikezela. Lo mbiko wethula umkhawulo wemakethe jikelele, kufaka phakathi ukuhlinzekwa okuzayo kanye nezimo ezifunwayo, izitayela zakamuva zemakethe, amathuba aphezulu okukhulisa kanye nokuhlaziywa okujulile kwamathemba amamakethe wesikhathi esizayo. Ngaphezu kwalokho, ihlinzeka ngokuhlaziywa kwedatha okuphelele kwezici zobungozi, izinselelo, kanye nemizila emisha emakethe.
Ucwaningo luhlinzeka ngesiteji solwazi esibanzi sabahlanganyeli bezimakethe nabatshalizimali, kanye nezinkampani eziphezulu kanye nabakhiqizi basebenza emakethe yokuhlanza izingubo zomhlaba wonke. Umbiko ufaka isabelo semakethe, i-Gross yenzuzo yenzuzo, imali engenayo, inani le-CAGR, ivolumu kanye neminye imininingwane yemakethe ebalulekile, engakhombisa ngokunembile ukukhula kwemakethe yokuhlanza izingubo zomhlaba wonke. Zonke izibalo kanye nedatha yezinombolo kubalwa kusetshenziswa amathuluzi avuthiwe kakhulu (njengokuhlaziywa kokujuluka, i-matrix ye-BCG, ukuhlaziywa kwe-scot kanye nokuhlaziywa kwe-pestle) kuvezwa ngesimo esihle somsebenzisi kanye nokuqonda okucacile.
Lo mbiko uhlinzeka ngokuhlaziywa kwemakethe yemakethe yenkampani ngokususelwa ekuthengisweni kweminyaka yonke yenkampani kanye nemali yomnyango kuyo yonke imboni yokusebenzisa okuhlosiwe. Imakethe yabikezelwa ngokususelwa kunani lokushintshana njalo. Lo mbiko uhlinzeka ngokuncintisana okuningiliziwe kanye namaphrofayili enkampani yabadlali abakhulu abasebenza emakethe yomhlaba.
Umbiko uhlinzeka ngemininingwane enemininingwane mayelana nesisekelo sezimboni, ukukhiqiza, izinzuzo, abakhiqizi kanye nezitayela zakamuva, ezizosiza inkampani yandise ibhizinisi layo futhi ithuthukise ukukhula kwezezimali. Ngaphezu kwalokho, lo mbiko futhi ukhombisa izici ezinamandla, kufaka phakathi izingxenye zemakethe, okulandelayo, izimakethe zesifunda, ukuncintisana, abadlali ababalulekile ababalulekile kanye nokubikezela kwemakethe. Ngaphezu kwalokho, imakethe ifaka ukusebenzisana kwakamuva, ukuhlangana, ukutholwa kanye nobambiswano, kanye nezinhlaka zokulawula ezindaweni ezahlukahlukene ezithinta umkhondo wemakethe yonke. Umbiko ufaka intuthuko yakamuva yezobuchwepheshe kanye nezinto ezintsha ezithinta imakethe yokuhlanza izingubo zomhlaba wonke.
Isikhathi sePosi: Mar-26-2021